This portfolio demonstrates process in the evolution of developing a visual solution to a marketing problem, in this case, the brand identity for the documentary film titled HAPPIER, directed by Roko Belic. In addition to looking smart on theater walls, It is most important the image work well for marketing the DVD and must be easily read at small sizes online, as reflected in this thumbnail directory below. As an artist, I want all of the designs to work iconographically, while embodying positive feelings, upbeat colors, and maybe even tickle the viewer's funny-bone. Please note that these are only comprehensive conceptual sketches from which the final design will be selected for refinement.